How to get your ideas to spread
Seth Godin https://www.ted.com/talks/seth_godin_on_sliced_bread
Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. He studies how ideas are spread and how to spread them. In his ted talk he uses pathos, ethos and logos to convey his message.
Pathos: He makes the audience laugh constantly to keep their attention.
Ethos: He establishes himself as an expert in the Field of marketing. He also has testimony from Business Weekly.
Logos: Godin uses logic and reasoning to explain his statements and help you understand them.
In How to get your ideas to spread, Seth Godin talks about how businesses become successful and how people become successful by spreading their ideas. He uses the phrase "Ideas that Spread, Win". this means that if you want a product or belief to be successful, then the idea of that product or belief has to spread. How does an idea spread?
Seth said that an idea spreads if it is "remarkable". You might think that remarkable is a cliche word that holds little meaning nowadays, but Seth told the audience something completely different. He said that remarkable means anything worth making a remark about. this is important because for an idea to spread someone has to say "wow that's a good idea". Someone has to make a remark about that product to his friends and so on and so on.
In today's world in regards to products people have a copious amount of options and a minuscule amount of time. because of this Seth says that we should stop marketing to the general public and only market to the 1% of consumers who have an interest in your type of product and are always on the lookout for new ideas. marketing to them will cause them to make remarks about the product to their friends and co-workers thus getting the ball rolling.
I found this Ted Talk really interesting because in life you will always have situations in which you will hae to convince someone else to accept your point of view or ideas about something. It also gave me a lot of insight on the culture that we are currently a part of. A culture of thousands of products and new ideas everywhere while we barely have any time to explore them all.
I liked how you discussed the different meanings of the word "remarkable" as illustrated in the talk. Also, your discussion of changing others' perspectives was very TOK-ish, which was interesting. Do you think we always have to convince someone else to accept our perspective, or can the two perspectives simply coexist? How do you think the audience would've reacted to him had he not been a successful, accredited businessman? Would his talk be as valuable? Great post!
ReplyDeleteJose,
ReplyDeleteI really liked your connections to pathos, logos, and ethos, and was wondering if you think that it is possible for the use of laughter in a presentation to have a negative effect on the message conveyed by the speaker? Also, do you agree with the speaker when he proposes to stop marketing to the general public in favor of marketing to the 1% of the consumers who are interested in the product? This could revolutionize the ways in which sale strategies and technology are used to market a product. Awesome blog!
I found this topic interesting because, like you said, there are so many ideas and creations in the world and I've always wondered how some spread across the world and others remain hidden. It is a unique concept to understand how to interest a wide array of people enough to spread an idea. Great job, who would have thought remarkable meant able to make a remark :). But seriously awesome!
ReplyDeleteYou rock! I loved your connection to pathos and ethos but which do you feel was most effective in conveying his message? I also enjoyed your connections that allowed the view to connect the TED Talk to his or her's own life. Do you think that as technology increases we will be able to understand new ways to reach more than 1% of consumers? I feel technologies like Twitter and ad-targeting information will allow this to continue to increase.
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